Customer Experience
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- CX Best Practices
Under the spotlight: Three strategic focus areas for CX leaders in 2025
Read about today's heightened scrutiny on CX leaders in this article by Kory Laszewski, vice president of global CX solutions at TELUS Digital.
- CX Metrics
Next-gen KPIs for CX: Redefining customer experience measurement
Discover how organizations can move beyond traditional customer experience metrics and adopt a more holistic measurement framework using next-gen key performance indicators.
- Scaling & Growth
Unlocking B2B sales success with AI, automation and data
Discover how technology empowers B2B sales teams to drive customer obsession, strengthen relationships and accelerate business growth.
- CX Best Practices
Call center basics: A return to fundamentals
Even as the call center industry and everything around it changes, the basics of customer service endure. Explore five contact center fundamentals.
- CX Best Practices
Securing CX budget: Best practices for 2025 and beyond
CX leaders must make a strong case for investments to secure resources. Discover expert insights and strategies for winning CX budgets effectively.
- CX Best Practices
How to win customer loyalty with empathy in your customer experience
By showing that you understand your customers, you create the right circumstances to win customer loyalty. Learn how to embed empathy into your CX.
- CX Trends
Infographic: 2024 customer service preferences
TELUS Digital recently conducted a survey that explored the customer service preferences of consumers today. Explore the results.
- CX TrendsFinancial Services & Fintech
GenAI readiness: Banking, financial services and insurance industry
Explore four key themes that emerged from an Everest Group survey, supported by TELUS Digital, gauging BFSI customer experience management (CXM) leaders' readiness for the adoption of generative AI (GenAI).
- CX Best Practices
How to seize the potential of generative AI in digital CX, according to leaders
More and more, brands are looking to take steps toward implementing and scaling generative AI in their CX operations. Read best practices from our leaders.
- CX Best Practices
Orchestrating excellence through contact center quality management
Dive into the symphony of contact center quality management. Explore strategies, challenges and best practices that can help create a CX masterpiece.
- CX Metrics
Metrics matter: The role of measurement in CX
What gets mismeasured gets mismanaged. Explore best practices for tracking CX metrics, measurement performance and setting goals.
- Outsourcing Locations
Why South Africa is ideal for CX outsourcing
Global brands considering customer experience (CX) outsourcing locations have their eyes on South Africa. Learn why.
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