Data Annotation
Transform your raw, ambiguous data into a refined, contextually-enriched training dataset with our diverse global workforce and advanced data labeling platform, Ground Truth Studio.

Leading AI teams trust us with their data pipelines





Leverage decades of labeling expertise
With over 20 years of experience delivering more than two billion labels annually, we are your ideal partners for data labeling projects of all scales and any complexity.
Specialized global annotation workforce
Diverse in demographics, skills and expertise, our AI Community includes labelers, linguists and subject-matter experts across different domains, vital for capturing representative data.
AI-assisted labeling and quality control
Ground Truth Studio provides sophisticated multimodal data annotation and features automated labeling, seamless project management and configurable workflows.
Focus on building amazing AI: Leave the data labeling to us
Our end-to-end data labeling services proficiently manage every project detail, from custom workflow set-up and annotator selection, to precise annotation execution and seamless final delivery, all held to the highest quality standards.


Data labeling can be expensive, slow and labor-intensive, but it's necessary to derive value from AI/ML models using unstructured data, such as text, images, videos and audio data. New AI-assisted software platforms, such as TELUS Digital Ground Truth Studio, dramatically reduce the effort traditionally required by human labelers, resulting in reduced time and costs for data labeling while delivering improved quality and accuracy of results.
Data types for all of your machine learning needs
Leverage our people and our technology to enrich and process millions of custom data points across text, image, audio, video and geo datasets.


Explore our success stories
Meeting the complex data annotation requirements of a unique non-profit organization
TELUS Digital completed a secure, in-facility annotation project for Thorn, a non-profit organization dedicated to protecting children.
- 93%Annotation accuracy rate
Creating annotation work opportunities through impact sourcing
Learn how TELUS Digital partnered with the SETU Foundation to train a computer vision workforce for current and future annotation projects.
- 100%Recall
Building a multilingual dataset with high-quality data collection and annotation
Learn how TELUS Digital’s AI Data Solutions built a multilingual dataset with 1 million labeled utterances for a leading technology client.
- 3.5Mlanguage tasks
- 500+Annotation languages & dialects
- 2B+Labels annually
- 1M+Diverse global AI Community of annotators and linguists
Celebrating excellence
Recognized as a Leader in the Everest Group Data Annotation and Labeling (DAL) Solutions for AI/ML PEAK Matrix® Assessment 2024 and the IDC MarketScape: Worldwide Data Labeling Software 2023 Vendor Assessment.
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Partner with our AI experts to customize the exact project to advance your machine learning needs.
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