iZotope’s award-winning software, plugins, hardware and mobile apps inspire musicians, producers and audio post engineers to hone their craft rather than troubleshoot the tech behind it.
As the audio industry rapidly evolves, emerging music and movie makers are reimagining audio tech, and artificial intelligence is unlocking more efficient, creative production capabilities. More artists expect streamlined, consumer-friendly, cloud-based audio software so they can create, mix and master chart-topping art on any device.
iZotope needed a new eCommerce and educational platform to capitalize on these shifting consumer expectations and opportunities. Because a website is never just a website: it’s a foundation for sales, brand activation, product support and training.
TELUS Digital didn’t want iZotope to miss a beat.
Amplifying end-to-end capabilities through the Adobe Experience Cloud
To serve as the backbone of the brand’s marketing platform, iZotope had already chosen Adobe Experience Cloud products, including Adobe Experience Manager, Adobe Target, Adobe Campaign and Adobe Analytics.
Tapping into our deep Adobe expertise, TELUS Digital’s teams modernized iZotope’s backend and frontend systems through these marketing and CMS products, optimizing the brand’s Ecommerce platform, CRM and analytics. We combined these powerful Adobe capabilities with brand-forward design — delivered and launched well before the critical holiday shopping season.
Ultimately, TELUS Digital created a world-class content and commerce platform from the ground up, which helped iZotope see double-digit revenue gains.
Year-over-year outcomes
In one quarter post-launch, iZotope achieved:
- 17%increase in sales
- 37%increase in transactions
- 11%increase in conversion rate
The TELUS Digital team is unique. They have extensive technical expertise, bring strong creative and brand sensibility, and are very focused on customer outcomes.”
Boosting sales and engagement by spotlighting premier products and content
iZotope’s consumer base spans the film, TV and music industries. With buyers ranging from hobbyists to experts, across production, editing, mixing and mastering, the brand has an extensive educational content and product portfolio designed to meet and exceed these many different needs.
iZotope wanted the new platform to showcase its brand and product offerings through an engaging experience that highlighted its extensive portfolio and led directly to increased sales.
By integrating Adobe Experience Manager, TELUS Digital created a holistic product catalog that more strongly showcases the brand and its products while marketing that content to the right consumer, at the right time, on the right channel.
With additional help from Adobe Target and Adobe Analytics, we created a search experience to help users more efficiently explore products, interact with instructional content and receive personalized offers. iZotope’s redesigned storefront and checkout processes quicken users’ path to purchase while providing the brand with innovative merchandising and upselling opportunities.
Product brochure
TELUS Digital leveraged Adobe Experience Manager to build and distribute more visually compelling product brochures, ultimately connecting consumers with the audio tech they care about most.Search
Powered by Adobe Experience Manager, Target and Analytics, our search functionality helps users quickly find products, engage with educational content and take advantage of personalized offers.Content marketing
Adobe Experience Manager now powers iZotope’s content marketing capabilities, including customized content, communications and pricing for individual users across their digital journey.Ecommerce
iZotope’s redesigned eCommerce platform brings users more quickly into the buying funnel via an experience tailored to their expectations and needs.Brand-forward design that harmonizes with high-performance tech
Creative teams from TELUS Digital and iZotope developed a design system that empowers best-in-class web experiences within the audio industry. We sought to delight members of the audio community who come to iZotope.com to purchase products and interact with the brand’s multimedia educational resources.
TELUS Digital created a web experience as highly performant as the audio products iZotope’s consumers know and love. Our new solutions engage, educate and convert iZotope consumers into loyal fans amid fast-paced, industry-wide transformation.
