In weaving data and technology with the promise of humanity, we follow principles called
Humanity-in-the-Loop
Three principles for purposeful innovation
Design for humans
The best experiences are dreamt up, crafted and honed by human endeavor and mapped to improved human outcomes. We bring people together to address innovation challenges and opportunities.
Performance starts with people
The ability to deliver for our clients is made possible by our culture and world-class employee engagement. We foster collective excellence that shows through in the moments that matter.
Consider lasting impacts
Responsible leadership, in the digital economy and our communities, requires careful thought and meaningful action. We consider enduring impacts and work to drive positive change.
Three principles for purposeful innovation
Design for humans
The best experiences are dreamt up, crafted and honed by human endeavor and mapped to improved human outcomes. We bring people together to address innovation challenges and opportunities.
Performance starts with people
The ability to deliver for our clients is made possible by our culture and world-class employee engagement. We foster collective excellence that shows through in the moments that matter.
Consider lasting impacts
Responsible leadership, in the digital economy and our communities, requires careful thought and meaningful action. We consider enduring impacts and work to drive positive change.
0 %World-class employee engagement scoresKincentric
# 0 The most giving company in the worldTELUS
0 Countries of operation
0 %World-class employee engagement scoresKincentric
# 0 The most giving company in the worldTELUS
0 Countries of operation
Our principles in action
There are distinct groups that our efforts must serve, now and tomorrow. Here are some examples of what Humanity-in-the-Loop looks like from different perspectives.
Clients
Innovating responsibly while setting high standards for performance
Humanity-in-the-Loop examples
Earning world-first privacy certification in GenAI
Powered by Fuel iX™, TELUS’ GenAI customer support tool becomes first to earn (ISO 31700-1) certification.Acting as digital first responders
TELUS Digital works with clients to protect user communities and trust through content moderation.Mitigating bias in AI via impact sourcing
Inclusive AI models necessitate a diverse group of data annotators. Explore an impact sourcing case study.Developing trustworthy AI with clients
Through a range of AI offerings, TELUS Digital helps clients develop safe, explainable applications.
“Powered by purpose, TELUS Digital leverages technology, talent and compassion to empower businesses, people and communities to thrive in a digital world and to enable remarkable human outcomes.”
Start with human insight
Connect with one of our experts to see how a thoughtful approach to innovation can drive results.
Contact salesEmbed humanity across your business
