Data & Customer Analytics
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Data & Customer AnalyticsTo align with customer expectations, deliver data-driven CX
Customer experience in the digital age is defined and driven by data. Read about gathering customer data and putting it to use in this bylined article by Kory Laszewski, vice president of global sales at TELUS Digital.
Data & Customer AnalyticsFinancial Services & FintechAppreciating the value of predictive analytics in banking
Banking decision-makers are prioritizing investment in predictive analytics. Learn why the technology is generating interest.
Data & Customer AnalyticsThe ultimate guide to customer intelligence
Discover what customer intelligence is, industry examples and best practices for implementing a customer intelligence strategy for your business.
Data & Customer AnalyticsEmoji analysis reveals new insights into customer sentiment
Does your brand speak emoji? Discover why the analysis of emojis is crucial to understanding customer sentiment and improving the customer experience.
Data & Customer AnalyticsData science: who benefits from it and why?
Learn how data science can help you make informed business decisions to amplify your growth potential and better personalize the customer experience journey.
Data & Customer AnalyticsData Science vs. Big Data vs. Data Analytics - what’s the difference?
Understanding the nuances of each area of data specialization is key in order to best utilize and leverage them to their full potential. Discover the differences between data science, big data and data analytics and the functions they perform.
Data & Customer AnalyticsGamesThe games we play and the data that drives them
Learn how player data can translate into better design, boosted revenue and more acute fraud detection.
Data & Customer AnalyticsPredicting customer emotion in the contact center
It’s estimated that by 2025, 60% of major consumer brands and retailers will be increasing customer engagement and influencing purchasing decisions through the use of emotion detection and management strategies. Here’s a look at how they’ll accomplish the task.
Data & Customer AnalyticsCustomer experience personalization tips that won't frighten your customers
Data is invaluable for creating a personalized experience for your customers. Follow these steps to avoid crossing the line from considerate to creepy.
Data & Customer AnalyticsBig Data for the greater good
In the context of customer service, Big Data is invaluable — but that’s not all it can do. Learn how organizations are using data to benefit society by defending human rights, improving public safety and more.
Data & Customer AnalyticsData ethics and the impact on customer service
Discover the growing link between data ethics and excellent customer experience, along with key strategies for building consumer trust.
Data & Customer AnalyticsAre we experiencing an ‘infobesity’ epidemic?
Discover six ways to optimize data in the contact center—and avoid information overload.
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