CX Best Practices

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    Article
    CX Best Practices

    What is customer service vs. customer experience?

    People throw the terms “customer service” and “customer experience” around a lot these days, but do you know the key difference? Learn how they differ — and how each impact your business.

  2. one hundred dollar bills in a mouse trap
    Article
    CX Best Practices

    It's a trap! Don't fall for these five customer service cost-cutting pitfalls

    Cost-cutting can be a short-sighted way of dealing with long-term problems. When you’re in the business of delighting customers, make sure you’re not falling into traps that can damage your overall customer experience. Here are five key tripwires to watch out for.

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    CX Best Practices

    Survey says: How to avoid customer feedback fatigue

    Feedback is critical for improving the customer experience but long surveys, or surveys sent too often, can prevent consumers from engaging with your brand. Follow these tips to streamline the process and get better results.

    Article
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    Article
    CX Best Practices

    Best practices for personalizing the customer experience

    A recent TELUS Digital and Harris Poll survey revealed that the majority of consumers prefer a personalized brand experience. Learn best practices to get the most out of the personalization opportunity.

  5. image of world drawn on pavement with chalk
    Article
    CX Best Practices

    Keeping customer service consistent for global brands

    Providing a consistent customer service experience across countries and markets is crucial to building your brand. Discover three tips that can help you keep customers happy wherever they are.

  6. employees meeting around a table with graphs and charts
    Article
    CX Best Practices

    Does your company need a chief experience officer?

    More and more companies are creating a C-level role explicitly dedicated to building a customer-obsessed culture. But, does that mean that every company needs a Customer Experience Officer (CXO) in order to compete?

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    Article
    CX Best Practices

    Catching a whale: How to treat your VIP gamers

    In the free-to-play games industry, stories have long circulated about “whales” — customers who spend huge amounts on in-game purchases. Learn how a VIP player support program can keep your premium customers satisfied and playing the game for years to come.

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    CX Best Practices

    How direct-to-consumer brands turn customer service into word-of-mouth marketing

    Word-of-mouth buzz as a marketing tactic can be a game of chance unless brands strive to consistently give customers something to talk about — and genuinely stellar customer support is always a favorite topic of conversation. Discover the customer service fundamentals of leading direct-to-consumer b...

    Article
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    CX Best Practices

    Workforce Management Solutions

    Discover how TELUS Digital’s Workforce Management Solutions provide comprehensive support for workforce forecasting, planning, schedule optimization, real-time management and KPI reporting.

  10. Group of people using smartphones
    Article
    CX Best Practices

    Three essential elements for superior telecom customer experience

    Learn why great customer service in telecom demands a blend of digital transformation and an engaged corporate culture.

  11. Five stars and bell for service
    Article
    CX Best Practices

    How IHG takes hospitality to new heights

    From pale ale to world-class hospitality, learn how a popular UK brewery came to be a world-leading hotel company.

  12. Yellow u turn sign on blue background
    Article
    CX Best Practices

    How to optimize your customer win-back strategy

    Discover best practices for resolving complaints and winning back customers.

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