Digital Experience

Cybersecurity threats are beginning to redefine excellence in customer service. This article explores how to rise to the challenge, even strengthening customer relationships and loyalty - along the way, and after the fact.

Fintechs take a single banking service, understand pain points and make an improved application for that one service. In fintech, user-centered thinking makes for an outstanding customer experience.

As researcher Bréne Brown said it best: “When you own your story, you get to write the ending.” The same holds true for owning the customer experience - where establishing an omnichannel strategy plays a big role.