Product Strategy & Innovation

Only trust an idea from someone who can build it. TELUS Digital helps you develop product strategies that drive measurable ROI and unite key stakeholders. We translate customer needs into clear, practical roadmaps, then support you with technical expertise to turn your product vision into reality.

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Trusted strategic partner to the world’s most admired brands

A proven partner in digital product strategy
Achieve better outcomes with a trusted partner by your side. Fortune 1000 companies rely on our end-to-end product support, combining strategic insight with deep technical expertise.
Digital innovation, accelerated and de-risked
Get new products to market faster with proven frameworks and templates for market research, user testing and agile delivery. Our work doesn’t end in a deck — we shift seamlessly to execution.
Constant focus on customer experience
Create product experiences that build loyalty, increase lifetime value and lower cost to serve. We surface insights across the enterprise — analytics, call center data and more — to inform roadmaps.

Key service offerings

Transform your digital product strategy and development with a comprehensive, data-driven approach. From pricing optimization to journey mapping, we deliver insights that drive better customer experiences and higher ROI, ensuring your digital initiatives are strategically aligned and user-validated.

Digital Experience Transformation

Transform user experiences (UX) through strategic journey mapping. After identifying every touchpoint in your customers’ or employees’ journeys, we’ll help you pinpoint the most critical moments and unite them with a successful product strategy that builds loyalty and maximizes lifetime value.

Digital Product Innovation

Find overlooked market opportunities and fill them by expanding your digital product portfolio. Our product development team takes you through initial concept, business model validation and market launch with an end-to-end process that streamlines the innovation process and shortens time to value.

Product-Market Fit Validation

De-risk innovation by assessing early-stage concepts through a comprehensive lens. We bring together product management data on customer needs, business value and technical feasibility. That surfaces the insights you need to go from concept to product launch with speed and clarity.

Data & AI Strategy

Keep product strategy, AI strategy and business strategy in sync. Start by aligning AI with ROI to identify and prioritize use cases for your roadmap. Next, go from idea to implementation with robust governance frameworks that manage risk and drive measurable KPIs tied to business goals.

Customer Service Transformation

Revolutionize your support operations by converting call center metrics into strategic solutions. Through in-depth analysis of customer interaction data, we develop targeted product roadmaps that streamline service delivery, enhance user experience and significantly reduce operational costs.

Technical Due Diligence for Informed M&A

Know when the time’s right for strategic acquisition. With due diligence reports from our technical team, you’ll get comprehensive analyses of target companies and their digital products. Uncover hidden value in their tech assets and identify potential risks to maximize your M&A moves.

Product strategy, delivered

Bring your product strategy to life with a clear, practical plan that drives measurable ROI. We help you define a roadmap for taking digital products to market that customers love, and break down the silos that hold great products back — whether it be organizational structure, operations or data.

Insight-backed ideation
Transform challenges into opportunities. Data-driven problem-solving brings together customer insights, advanced analytics and cross-industry expertise to inspire creative, innovative solutions.
Pricing strategy & business model optimization
Know what price points to hit and which operations to integrate. Using market analytics and customer research, we design sustainable monetization strategies for long-term growth and profit.
Experience mapping & service blueprinting
Map the entire customer journey to find critical touchpoints and new opportunities. Capitalize on them with service blueprints that deliver personalized, loyalty-building digital experiences.
User & market research
Our PhD-led research team brings a wide array of qualitative and quantitative methods, from observational studies and focus groups to conjoint analyses, A/B testing and in-market experiments.
Usability testing
Battle test product plans with your target audience to uncover pain points and optimize usability. Our expert researchers gather actionable insights and rapidly prototype new solutions.