Turning 12 minutes of entertainment into six weeks of engagement.
Starting with a blank sheet of paper and driving toward an immovable deadline, WillowTree led a series of ideation and rapid prototyping workshops to identify opportunities to engage fans through a multi-week campaign in the run-up to the big game. Multidisciplinary teams brought rough sketches to life through high-fidelity mock-ups and breakthrough ideas like a fully-immersive, second screen experience rose to the top of the list.
