This guide explores:
The critical role of AI in content moderation
Best practices for hiring digital first responders
Wellness and engagement strategies
Impactful regulations around the world
As the digital landscape continues to change, it is more important than ever for brands to stay up-to-date on content moderation best practices.
To help take your content moderation strategy to the next level, read on to gain an in-depth look at how digital content is evolving, what technology is available to help, how new and existing regulations could impact operations and more.
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Navigating the Generative AI Landscape demystifies ten questions we often hear from clients interested in applying generative AI to their business, alongside our most current answers and approaches based on our real-world experience.

AI training data
can make or
break your
machine learning
project.- With data
- as the foundation,
- decisions on how
- much or how
- little data to use, meth
- ods of collection and annotation and efforts to avoid bias will directly impact the
of your machine learning models. In this guide, we address these and other fundamental considerations when embarking on an AI data project. Discover best practices for the sourcing, labeling and analyzing of training data from TELUS Digital, a leading provider of AI data solutions.
Unique selling points: An optional heading that introduces a set of selling points

Hire for resiliency
Content moderation work can be challenging. Uncover what specific personality traits employers should be looking for when recruiting individuals for content moderator roles.

Take a holistic approach to well-being
A strategic approach to employee well-being is essential to developing a healthy and resilient content moderation team. See what characteristics make up an effective employee wellness program.

Leverage technology
Explore how brands are harnessing automated content filtering to support human moderators.

A note from WillowTree Partner & VP of Solutions Architecture Alex Shafran
How are we going to build this product?
What tech stack will help us achieve our vision?
Where can we cut costs without sacrificing quality?
We’ve heard these questions a thousand times. Every client comes to WillowTree with distinct budgets, capabilities, and goals, so every digital product we create is by definition bespoke. Before writing code, one of the most significant decisions we make is selecting a product’s development framework.
Options typically include progressive web apps (PWAs), hybrid-web “wrappers,” native app frameworks, and cross-platform frameworks. Native apps built with tools from Apple and Google are the gold standard, but they’re expensive. Third-party tools can simplify the process, but each is nuanced, offering benefits and drawbacks.
To make matters more complex, developer communities have historically disagreed on preferred frameworks, and platforms are rapidly evolving to meet modern demands.