How do customer expectations change in difficult economic climates?

Since publishing this episode, we've rebranded to TELUS Digital.

On this episode, we discuss how customer expectations change in difficult economic climates — and the ways brands can adapt. Listen for insights from Charles Lindsey, associate professor of marketing at University at Buffalo School of Management, and Pete Tapley, former vice president of customer experience innovation at TELUS Digital.

Rising inflation is making consumers think twice, and think differently, about their purchases. Likewise, many brands are working with tighter budgets, and facing heightened pressure as they strive to do more with less.

Join us as we look at where we are now, how we got here and what shifts in consumer behavior are likely to hold steadfast well into the future.