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Case Study

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If technology isn’t human-centered, who is it for? 

We craft unique and enduring experiences for the brands we serve and their end customers while seeking positive outcomes for global citizens, our communities, team members and partners. In our work developing and deploying innovative technologies, we are guided by a set of ethical principles that we call humanity-in-the-loop.

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Humanity-in-the-loop

Discover digital customer experience success stories and insights from leading financial services brands that can be applied across industries.

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Lessons in customer experience from leading banking and financial services brands

On this episode, we explore how eco-friendly apparel brand Frank And Oak evolved its business model to adapt to customer expectations — and how data, feedback and technology are used to optimize its CX strategy.

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What is the Frank And Oak secret for adapting to changing customer preferences?

Explore how TELUS Digital designs for data privacy and security while driving AI innovation with leading brands.

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Promoting responsible AI with three innovative offerings

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Access the latest survey results and stay on top of customer experience (CX) developments in 2024 with this new report by Execs In The Know, sponsored by TELUS Digital (formerly TELUS International).

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EITK support

Execs In The Know: 2024 CX Leaders Trends & Insights

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TELUS Digital completed a secure, in-facility annotation project for Thorn, a non-profit organization dedicated to protecting children.

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Meeting the complex data annotation requirements of a unique non-profit organization

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Everest Group, supported by TELUS Digital, surveyed 200 customer experience leaders from around the world to determine their enterprise readiness for the adoption of generative AI (GenAI). Discover the results. 

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Everest Group survey results: Enterprise readiness for generative AI adoption in customer experience management

Brands are eager to reap the benefits of generative AI (GenAI) while limiting potential risks. Join Steve Nemzer, director of AI growth and innovation for TELUS Digital (formerly TELUS International), as he shares best practices for leveraging GenAI without compromising your organization’s goodwill.

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Building trust in generative AI

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Want to speak with an expert?

At TELUS Digital (formerly TELUS International), we believe that there are some important principles to follow which can help deliver better AI outcomes. We aim to follow these principles and encourage all AI data service providers and organizations employing AI to do the same.

Discover TELUS Digital’s responsible AI principles for delivering better AI outcomes.

TELUS International Guidelines for Responsible AI PDF

TELUS International Guidelines for Responsible AI

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The TELUS Digital guidelines for responsible AI

Learn about some popular customer experience GenAI use cases, and how the technology can help CXM leaders maintain a competitive advantage.

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A practical guide to GenAI applications for customer experience management

Join featured speakers from TELUS Digital (formerly TELUS International) and guest, Forrester, as they explore the powerful synergy between artificial intelligence, automation and Contact Center as a Service (CCaaS) solutions for transforming customer experience (CX) strategies.

Driving CX success with AI and automation in CCaaS

As GenAI implementations become more prominent, it's critical to adhere to responsible AI practices to protect your brand and foster customer trust.

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responsible ai practices

How to build responsible AI practices into your organization

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Fintech & Financial Services

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Application Support and Maintenance

Ensure that your applications remain efficient, secure and optimized for peak performance.

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Contact Center as a Service (CCaaS)

Deliver seamless, efficient and cost-effective customer experiences (CX) in the cloud.

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Workforce Management Solutions

Optimize workforce efficiency for all vendor and captive sites.

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Cloud Contact Center Solutions

Enjoy reliability and scalability with our cloud-based CCaaS platforms.

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CX Management Services

Optimize every facet of your customer experience operations.

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AI Bots

Integrate next-gen intelligent solutions for improved CX.

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Digital Consulting

Build your digital roadmap using customer-centric approaches and human-centered design.

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Data for Generative AI

Evolve your large language models with human-validated datasets for model fine-tuning & evaluation.

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Application Services

Design, build and optimize personalized applications for delightful customer experiences.

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GenAI Jumpstart

An eight week engagement for companies at an early stage of their AI journey.

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Intelligent Insights

An RPA and chatbot management platform to optimize your digital workforce.

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Cloud Services

Support for every step of your public, private or hybrid cloud journey.

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Data Annotation

Fuel your computer vision, natural language processing and speech models with ground truth data.

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Customer Analytics

Transform data into business insights with 360 degree customer journey analytics.

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Recruitment Process Outsourcing

Strategically source and manage your talent using our recruiting expertise.

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Managed IT Services

Enhance the availability, performance, security and cost efficiency of your essential IT assets.

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Fuel iX

Accelerate generative AI benefits while ensuring flexibility, control, productivity and trust.

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Learning Excellence Solutions

Invest in and empower your support teams to excel at serving customers.

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IT Service Desk

Access the best IT talent to support your employees with a 24/7, single point of contact (SPOC).

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Fraud Prevention & Detection

Actively safeguard against fraud with prevention, detection and compliance programs.

The TELUS Digital guidelines for responsible AI

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