AI Breakthrough Awards TELUS Digital’s Fuel iX™ Copilots “Chatbot Platform of the Year”

VANCOUVER, B.C. (June 25, 2025) – TELUS Digital Experience (TELUS Digital) (NYSE and TSX: TIXT), a leading global technology company specializing in digital customer experiences, today announced that its Fuel iX™ Copilots platform has been selected as winner of the “Chatbot Platform of the Year” award in the 8th annual AI Breakthrough Awards program conducted by AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today.

“Fuel iX Copilots enables organizations to safely implement AI solutions, driving productivity and innovation. Even with enterprises broadly adopting generative AI to drive productivity gains, they face challenges of standardization and control, as well as risks from knowledge workers using their own AI tools, creating major concerns for companies,” said Steve Johansson, managing director, AI Breakthrough. “Fuel iX Copilots is more than just an AI tool — it's a catalyst for democratizing digital transformation in the enterprise space allowing all stakeholders to take advantage of AI. Using a holistic and standardized approach to AI integration, the platform empowers enterprises to innovate with a secure, scalable and agile solution.”

Fuel iX’s no-code platform makes AI Copilots accessible across enterprises

TELUS Digital’s Fuel iX Copilots is a generative AI (GenAI)-powered assistant designed to elevate employee productivity and ingenuity. Fuel iX Copilots democratizes access to GenAI capabilities by making it easy for front-line employees to personally customize the Copilots to specific tasks without the need for IT support. The platform also makes it easy to create knowledge bases from company information in seconds. The ease of customization provides broad access to domain-specific chatbots that can support a wide variety of use cases. Users today employ Copilots for tasks ranging from customer support and knowledge searches to image generation, code writing, employee coaching plans, text evaluation, content generation, translation and more.

Fuel iX enables organizations to choose their preferred AI models across the leading hosting providers and model makers. This ensures they are never locked into one cloud, one model family, or a single application stack.

“Fuel iX Copilots go beyond generic AI assistants by delivering personalized, role-specific support that is easy to use and enterprise-ready,” said Bret Kinsella, General Manager of Fuel iX at TELUS Digital. “Our copilots are designed to work the way your teams work, without requiring any technical expertise. To build a copilot, you simply select your model, upload documents to your copilot’s knowledge, give your copilot instructions, and launch. Employees have access to an intuitive and enterprise-safe generative AI interface to help with everyday tasks and drive productivity gains. Our goal is to get GenAI into the hands of the people that do the work and enable them to level-up their own capabilities without traditional IT bottlenecks. The approach is bearing fruit in productivity gains and in faster organic user adoption across enterprises.”

Award recognizes innovation in enterprise AI solutions

The AI Breakthrough Awards shine a spotlight on the boldest innovators and most impactful technologies leading the charge in AI across a comprehensive set of categories, including Generative AI, Computer Vision, AIOps, Agentic AI, Robotics, Natural Language Processing, industry-specific AI applications and many more. This year’s program attracted more than 5,000 nominations from over 20 different countries throughout the world, underscoring the explosive growth and global importance of AI as a defining technology of the 21st century.

For more information on Fuel iX Copilots and Fuel iX’s suite of products, visit: telusdigital.com/solutions/customer-experience/fuel-ix